Founded in 2016 under the vision and leadership of Kashif Abbas, Chairman — bringing premium fresh fruits, vegetables & dairy to Dubai homes and businesses every day.
Kashif Abbas Foodstuff Trading LLC's unwavering commitment to building lasting relationships with suppliers and customers is why we enjoy a global reputation of integrity and trust with a network of partners across the region.
Our entrepreneurial spirit and long-term view of the consumer goods industry has created the foundation for market leadership in the fruit, vegetable, meat and poultry sectors — growing to occupy a pre-eminent position in the fresh produce industry in the UAE.
Today our community is made up of more than 32 employees who share a passion for service and quality. Our operations across multiple sales points, cold store facilities, a meat processing factory and a refrigerated distribution fleet are all HACCP certified and supported by state-of-the-art equipment and technology.
Vision — To be the leading provider of premium-quality vegetables and fruits in the heart of Dubai and beyond, redefining excellence in the food industry by consistently delivering fresh, wholesome and sustainably sourced products that nourish communities and promote healthy lifestyles.
Mission — To provide Dubai and its surrounding regions with the highest quality vegetables and fruits, sourced from trusted suppliers worldwide, ensuring the health and satisfaction of our customers with produce that exceeds industry standards.
A wide range of fresh, high-quality vegetables and fruits sourced from reputable farms and suppliers worldwide — seasonal and year-round, to meet every culinary and nutritional need.
Every client has unique requirements. Our team works closely with you to create customized orders — tailored quantities, packaging, and delivery schedules.
Efficient, reliable delivery ensures your fresh produce arrives at your doorstep in pristine condition — timeliness and freshness are always our top priority.
Rigorous quality control processes guarantee our produce meets the highest industry standards, with regular inspections for freshness, taste and safety.
Restaurant, catering service, or retailer? We accommodate bulk and wholesale orders with competitive pricing and consistent quality for your business.
We're committed to sustainability and responsible sourcing — supporting environmentally conscious practices throughout your food supply chain.
Our core expertise lies in providing the freshest and highest quality vegetables — a diverse selection to cater to every culinary preference and nutritional requirement, sourced and delivered with exceptional care.
We specialize in the freshest and finest selection of fruits — a wide variety to satisfy your cravings and nutritional needs, delivered with the utmost freshness and care.
Beyond fruits and vegetables, we offer a wide range of fresh dairy — milk, cheese, yogurt and other essentials — your trusted source for all fresh food needs.
Our operations are HACCP certified (Hazard Analysis & Critical Control Point), in line with Food Code requirements based on CAC/RCP 1-1969, Rev. 2022 — covering the wholesale trading of chilled food products, fruits and vegetables.
This certification, awarded by Aligned Global Assurance (AGA), reflects our rigorous food safety management systems and our commitment to delivering produce that meets the highest international standards.
CEO & Founder
Director
Manager
Stock sourced and refreshed daily — no sitting on shelves for weeks.
Premium picks from GCC, Asia, Australia & Europe — over 100 varieties.
No prepayment needed — pay only when your fresh order arrives.
Quick delivery across Dubai, straight from our International City store.